Ocean Goddesses is a sustainable fashion brand, founded by Klementina, in her pursuit to tackle the plastic waste problem, inspired by her work on coral reefs conservation. The first Ocean Goddesses collection of dresses is made using 78% recycled nylon yarn fabric, made using ghost nets, carpets and plastic from oceans and landfill. Each colour promotes a different marine ecosystem, such as seaweed, ocean and coral. Since its founding, Ocean Goddesses has sparked a movement - a global community getting clued up on how to make a difference through individual choices and being clear on their why. The dress is a perfect initiator of conscious conversations, from deep rooted issues causing the current ecological emergency to ethical fashion.
Inspired by the spectacular and tragic glowing of corals, Ocean Goddesses created a unique collection of recycled nylon fabric dresses resembling the glowing colours. Through the creative Glowing Gone campaign we now have the opportunity to reach our community and wider, to help raise awareness to the urgency of this problem and educate people on specific actions they can take now.
Covering just 1% of the earth’s surface, coral reefs are animals which support 25% of the oceans' biodiversity and support an estimated one billion people through food and income (UN Environment). With a change in temperature as little as 1 degree C, vital systems such as coral reefs start shutting down. This is what Glowing corals indicate.
The most spectacular and tragic phenomenon in nature is when corals glow as their last cry for survival before they bleach. In a desperate attempt to survive the increasing ocean heat due to climate change, some corals glow in vibrant colours such as blue, purple and yellow.
Image 2: Coral reefs make their final scream, glowing in their attempt for survival. The bleached coral is in the back, in a worse state than before, just before it dies.
By 2030, it is estimated that over 90% of the world’s reefs will listed under threatened status. Coral bleaching happens when warmer water temperatures lead tocorals expelling the symbiotic algae(zooxanthellae) which lives in their tissue. Bleached coral is not dead. If warming is short-term, corals may be able to regrow their algae within months.
Image 3: Bleached coral, slowly dying. (dress by Lyfe by Marina)
Coral bleaching happens when warmer water temperatures lead tocorals expelling the symbiotic algae(zooxanthellae) which lives in their tissue. Bleached coral is not dead. If warming is short-term, corals may be able to regrow their algae within months.
So what can we do? Let’s help to give coral reefs the best chance of survival, because they are a critical earth ecosystem supporting us. By reducing local threats coral reefs can be more resilient to fight global threats such as climate change. Here are a few recommendations:
♥Raise awareness - share this article with friends, share our campaign posts and follow along with the Glowing Gone campaign.
♥ Make conscious consumption choicesto help reduce overfishing and ocean pollution, which are some of the local threats faced by coral reefs. Eliminating single use plastic is one, amongst others.
♥Get theUltimate Sustainable Fashion Guide created by Ocean Goddesses, to help you get clear on your why and how to make more sustainable fashion choices.
♥Join our community and get inspired, we will continue to motivate each other to keep going.
We can be the generation of humans that makes a difference and helps save an entire ecosystem. Will you be a part of it?
Please follow and show appreciation to the epic humans who made this creative work happen:
Photography by: Marine Graham (@marinegrahamphotography)
Photo editing by: Juliana Corrales (@jcs87)
Face & body paint artist: Liese Ho (@happyhappyjoy_)
Models: Shiree Francis (@shiree_ree), Aubray Sco (@aubrays), Klementina Dukoska (@klementinad), Liese Ho (@happyhappyjoy_)
Apparel by: @oceangoddesses (glowing colours) and @lyfe_by_marina (bleached coral)
Ocean Goddesses Team
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